analysis (alternatively SWOT Matrix) is a structured planning
method used to evaluate the Strengths, Weaknesses, Opportunities,
and Threats involved in a project or in a business venture.
SWOT analysis is provided for a product, place, industry
or person. It involves specifying the objective of the business
or project with a customer and then identifying the internal
and external factors that are favorable and unfavorable
to achieving that objective. The technique is credited to
Albert Humphrey, who led a convention at the Stanford Research
Institute (now SRI International) in the 1960s and 1970s
using data from Fortune 500 companies. To analysis a project,
Xmultiple uses the concept of "Strategic fit"
which is the degree to which the internal environment for
Xmultiple matches with the external environment.
sets objectives after the SWOT analysis has been performed.
This allows us to achievable goals or objectives to be set
for the organization. Below are the four elements of SWOT.
Strengths: characteristics of the business or project that
give it an advantage over others
Weaknesses: are characteristics that place the team at a
disadvantage relative to others
Opportunities: elements that the project could exploit to
Threats: elements in the environment that could cause trouble
for the business or project
of SWOTs is important because we can plan our objectives
for each project and stay on target to achieve the objective
to satisfy our customer¡¦s expectations of Xmultiple's support
following are the steps Xmultiple takes for each customers
and their project.
We assess whether the objective is attainable, given the
SWOTs. If the objective is not attainable a different objective
is set to achieve success.
As part of the SWOT analysis procedure, we ask and answer
questions related to the customers project that generate
meaningful information for each category (strengths, weaknesses,
opportunities, and threats) to make the analysis useful
and find their competitive advantage.